Sunday, August 23, 2009

TV: Wordlock Ad

You know those combination locks with letters instead of numbers. I suppose they think people will be more likely to remember their combinations if it is a word rather than a series of numbers. I never got the logic since, although there are indeed potentially thousands of possible "codes" to use, a word seems less secure than a random number set.

Even so, this advertisement by one of these products, evidently called Wordlock, has made me concede that for the moment they are pretty Zonino! The ad is awesome because it plays right to the truth - the inner middle schooler in all of us.

Sergio del Limónar

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