Thursday, April 8, 2010

RAIN WEEK: Hard Rain Project

Part 4 of 5
Following the old children's rhyme, about April showers bringing May flowers, ZONINO! presents seven of our favorite "rain-themed" things.


The Hard Rain Project is a commendable organization, based out of London, with a goal to raise awareness about environmental issues, specifically climate change and its human relations, through images. Touring the globe with various exhibits aimed at making people stop and think about the interconnectivity of humanity and the planet, the charity raises money to continue the educational effort; an appropriately self-sustaining and non-hypocritical way to run such an organization if there ever was one!


The above picture, credited to UNEP and photographer Werachai Wansamngan, shows the juxtaposition of the human need for survival with the need to use and share one of the most precious and limited natural resources: water. In this image two Thai citizens search for pond snails to eat in the cracked and dried earth of what was presumably once a water-filled body of water.

Check out the book, containing powerful photographs centered around the lyrics of Bob Dylan's classic "A Hard Rain's A-Gonna Fall." Also available is the similarly themed DVD film and a list of upcoming tour cities the exhibit and lecture series will visit such as Helsingør, Denmark (now - April 11), Minneapolis, MN (April 19 - 24), and Santa Fe, NM (May 1 - 28), among others worldwide.

Sergio del Limónar

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