Through the use of nature show style documentary, the Heal the Bay organization has created an ingenius public service announcement urging Californians to become more conscious of their polluting habits, most specifically the use of plastic shopping bags. According to the PSA, Californians alone use 19 billion plastic bags a year, with mnay of them contributing to the Great Pacific Garbage Patch, a continent-sized area north of the Hawaiian islands filled with refuse. Hopefully the reaction to this mockumentary will be as effective as the spot is clever.
Visit healthebay.org/bagbill to see what you can do!
Sergio del Limonar
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